Privacy Policy

Version 2 | March 29th, 2026
This Privacy Notice explains how Football Around Me Ltd., doing business as EasyCoach (“EasyCoach,” “we,” “us,” or “our”), collects, uses, shares, and otherwise processes personal data when you use our website, platform, mobile applications, and related services (together, the “Services”).

This Notice is intended to provide clear information about what we do with personal data.

1. Who we are

EasyCoach is operated by:
Football Around Me Ltd. d/b/a EasyCoach
Email: [email protected]
Website: https://www.easycoach.club
Address: Shoken 32 St., Tel Aviv, Israel
If you have privacy-related questions, you can contact us at [email protected].

2. Scope of this Notice

This Privacy Notice applies to personal data we process when:

• You visit our website.
• You request information, book a demo, or contact us.
• You create or use an EasyCoach account.
• You use our platform, applications, and related services.
• Your organisation uses EasyCoach and provides your information to us in connection with that use.
• We otherwise interact with you in a business, support, or commercial context.

This Notice does not override any separate agreement between EasyCoach and a customer organisation, including any data processing agreement, subscription agreement, order form, or other contract.

3. Our role

Depending on the context, EasyCoach may act as:

• A controller of personal data, for example, when we process website visitor data, sales enquiries, demo requests, support interactions, billing contacts, and account administration data; or
• A processor or service provider, for example, when a club, academy, federation, league, school, or other organisation uses EasyCoach to manage its own users, teams, players, parents, staff, and related workflows.

If you use EasyCoach through an organisation, that organisation may control parts of your account and the data entered into the Services. In those cases, that organisation is typically responsible for its own privacy notices, legal bases, permissions, and data governance decisions.

4. Personal data we collect

The personal data we collect depends on how you use the Services.

4.1 Information you provide directly

This may include:

• Name.
• Email address.
• Phone number.
• Organisation name.
• Job title or role.
• Account login details.
• Support requests and messages.
• Demo request details.
• Billing and commercial contact information.
• Files, forms, schedules, reports, notes, evaluations, and other content you upload or submit.

4.2 Information collected automatically

When you use our website or Services, we may collect:

• IP address.
• Device type.
• Operating system.
• Browser type.
• Log data.
• Pages or screens viewed.
• Dates and times of access.
• Website, app, or platform usage information.
• Cookie and similar technology data.
• Approximate location based on IP address or device settings, where applicable.
  
  

4.3 Information provided through customer organisations

If an organisation uses EasyCoach, we may process information it or its authorised users submit about:

• Staff and coaches.
• Players.
• Parents or guardians.
• Team managers and administrators.
• Referees, scouts, analysts, medical staff, or other roles.
• Attendance, registrations, rosters, communications, schedules, payments, scouting, performance, evaluations, or similar operational records.
  
  

4.4 Sensitive or special-category data

Depending on how a customer organisation uses EasyCoach, the Services may contain data relating to health, injury, wellness, recovery, return-to-play workflows, and safeguarding or disciplinary matters where permitted by the organisation and applicable law.

We do not require customers to use sensitive data fields unless needed for their own lawful purposes. Where we process special-category or other sensitive data, we do so only as necessary to provide the Services and in accordance with applicable law and applicable agreements.

5. Sources of personal data

We collect personal data:

• Directly from you.
• From your organisation or its authorised users.
• Automatically from your use of the Services.
• From service providers supporting our operations.
• From publicly available business sources, where appropriate.
• From integrations or connected third-party systems authorised by a customer organisation.

6. Why we use personal data

We use personal data for the following purposes:

6.1 To provide and operate the Services

This includes:

• Creating and managing accounts.
• Authenticating users.
• Delivering platform features.
• Hosting and storing data.
• Enabling communications, scheduling, reporting, and other workflows.
• Administering subscriptions and access rights.
  
  

6.2 To provide support and respond to requests

This includes:

• Answering enquiries.
• Responding to demo requests.
• Providing customer and technical support.
• Troubleshooting issues.
• Managing service communications.
  

6.3 To manage our business relationship

This includes:

• Onboarding customers.
• Administering contracts and subscriptions.
• Billing and payment administration.
• Account management.
• Maintaining business records.
  

6.4 To improve, secure, and maintain the Services

This includes:

• Monitoring usage and performance.
• Preventing fraud, abuse, and unauthorised access.
• Debugging and fixing errors.
• Maintaining security, backups, and system integrity.
• Improving usability, features, and service quality.

6.5 To communicate with you

This includes:

• Sending service, support, and administrative notices.
• Sending product updates.
• Sending marketing communications where permitted by law and your preferences.

6.6 To comply with the law and protect rights

This includes:

• Complying with legal obligations.
• Responding to lawful requests.
• Enforcing our terms and agreements.
• Protecting the rights, safety, and property of EasyCoach, our customers, users, and others.

7. Legal bases for processing

Where GDPR, UK GDPR, or similar laws apply, we rely on one or more of the following legal bases:

Contract: where processing is necessary to provide the Services or take steps at your request.

Legitimate interests: where processing is necessary for our legitimate business interests, including operating, securing, supporting, and improving the Services, managing customer relationships, and preventing misuse.

Consent: where required, including for certain cookies, optional marketing communications, or other processing where consent is the appropriate basis.

Legal obligation: where processing is necessary to comply with applicable law.

Vital interests or other applicable bases: where relevant under applicable law.

8. Children’s data and youth sports context

EasyCoach is used in youth sports and educational contexts where organisations may manage data about children and teenagers.

We do not generally offer the Services as a direct self-serve online service to children acting independently. Instead, organisations such as clubs, academies, federations, schools, and similar bodies typically manage accounts and provide or control relevant data.

Where children’s personal data is involved:

• We expect the relevant organisation to provide any required notices and obtain any required permissions, consents, or other lawful basis.
• We process such data only as needed to provide the Services.
• We apply additional care because children’s personal data merits specific protection.

9. How we share personal data

We may share personal data with:

• Customer organisations and their authorised users.
• Our hosting, infrastructure, analytics, support, communication, billing, and other service providers.
• Integration partners or connected systems authorised by the customer organisation.
• Professional advisers, auditors, insurers, and legal counsel.
• Regulators, courts, law enforcement, or public authorities, where required by law or to protect rights and safety.
• A buyer, investor, successor, or affiliate in connection with a merger, acquisition, restructuring, financing, or sale of assets, subject to appropriate safeguards.

We do not sell personal data for money.

If applicable law uses the term “sale,” “share,” or similar more broadly, we will handle related rights requests in accordance with applicable law.

10. International transfers

EasyCoach may process personal data in countries other than the country where it was collected.

Where required by applicable law, we take appropriate steps to protect personal data when transferring it internationally, including by relying on contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.

11. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Notice, including to:

• Provide the Services.
• Maintain customer relationships.
• Comply with legal, tax, accounting, and regulatory obligations.
• Resolve disputes.
• Enforce agreements.
• Preserve security, backup, and business continuity records where appropriate.

Retention periods vary depending on the nature of the data, the purposes of processing, contractual requirements, legal obligations, and the instructions of customer organisations.

Where we process personal data on behalf of a customer organisation, we generally retain and delete that data according to our agreement with that organisation and its instructions.

12. Cookies and similar technologies

We use cookies and similar technologies on our website, platform, and related online services to help the Services work properly, improve performance, remember preferences, understand usage, and support communications and marketing where permitted by law.

Cookies are small text files placed on your device when you visit a website or use an online service. We may also use similar technologies such as local storage, pixels, tags, SDKs, and log-based identifiers. In this Notice, we refer to all of these collectively as “cookies” unless the context requires otherwise.

We use cookies for the following purposes:

12.1 Strictly necessary cookies

These cookies are required for the operation, security, and core functionality of the Services. They may be used to keep users logged in, maintain session security, remember consent preferences, balance traffic, protect against fraud or misuse, and enable essential website and platform functions.

12.2 Functional cookies

These cookies help remember choices and improve the user experience. For example, they may remember language preferences, interface settings, localisation preferences, or other usability-related choices.

12.3 Analytics cookies

These cookies help us understand how visitors and users interact with the Services so we can improve content, structure, usability, and performance. They may measure page visits, navigation flows, session activity, error rates, device and browser patterns, and feature engagement.

12.4 Marketing and communications cookies

These cookies may be used to understand how users find our website, measure the effectiveness of campaigns, support attribution, and help us deliver more relevant communications where permitted by law.

Some cookies are set directly by EasyCoach. These are known as first-party cookies. Others may be set by third-party providers we use for hosting, analytics, communications, security, embedded content, support tools, or other service functionality. These are known as third-party cookies.

Some cookies are session cookies, which expire when you close your browser or end your session. Others are persistent cookies, which remain on your device for a longer period or until deleted. We aim to keep cookie durations proportionate to their purpose and review them regularly.

Where required by applicable law, we request your consent before placing or using non-essential cookies. Strictly necessary cookies may be used without consent where they are essential to provide the Services or a function you have requested. If you do not consent to non-essential cookies, they should not be used. If you later withdraw your consent, we will stop using the relevant non-essential cookies going forward.

You can manage your cookie preferences through our Cookie Settings tool, where available. You can also usually control cookies through your browser or device settings, including deleting existing cookies or blocking future cookies. Please note that disabling certain cookies may affect the functionality, performance, or availability of some parts of the Services.

Depending on the type of cookie, the information collected may include IP address, device identifiers, browser type, operating system, language preferences, session details, pages or screens viewed, dates and times of access, approximate location inferred from IP address, usage and interaction data, and referral or campaign information. Where this information is considered personal data under applicable law, it is handled in accordance with this Privacy Notice.

Some browsers offer “Do Not Track” or similar settings. Because there is no universally accepted standard for responding to these signals across all browsers and services, EasyCoach may not respond to them in a uniform way unless required by applicable law.

Where cookies or similar technologies are used in relation to organisation-managed youth accounts or services, we expect the relevant organisation to use the Services in accordance with applicable law and to provide any required notices or permissions.

13. Your rights

Depending on where you are located and the context of processing, you may have rights such as:

• The right to know or be informed about how your data is used.
• The right to access personal data.
• The right to correct inaccurate data.
• The right to request deletion.
• The right to restrict or object to certain processing.
• The right to withdraw consent where processing is based on consent.
• The right to data portability.
• The right not to be subject to certain automated decision-making, where applicable.
• The right to lodge a complaint with a supervisory authority or regulator.

If EasyCoach processes your personal data on behalf of a customer organisation, you may need to direct certain requests to that organisation first, because it may control the relevant data and account settings.

To exercise applicable rights, contact us at [email protected]. We may need to verify your identity before completing a request.

14. California and other U.S. state privacy disclosures

If you are a resident of California or another U.S. state with applicable privacy rights, you may have rights under state privacy law, including the right to:

• Know what categories of personal information we collect.
• Know the purposes for which we collect and use it.
• Request deletion, subject to exceptions.
• Request correction, where applicable.
• Limit certain uses of sensitive personal information, where applicable.
• Not be discriminated against for exercising your privacy rights.

We do not sell personal information for money. If we ever engage in activities that trigger a “sale” or “sharing” right under applicable state law, we will update this Notice and provide any required mechanisms.

Authorised agents may submit requests where permitted by law. We may require verification of the requestor’s authority and identity.

15. Security

We use reasonable technical, organisational, and administrative measures designed to protect personal data against unauthorised access, loss, misuse, alteration, and disclosure.

However, no system is completely secure, and we cannot guarantee absolute security.

16. Third-party services and links

The Services may contain links to third-party websites, services, or integrations. We are not responsible for the privacy practices of third parties we do not own or control.

We encourage you to review the privacy notices of any third-party services you use.

17. Changes to this Notice

We may update this Privacy Notice from time to time. When we do, we will post the updated version on this page and update the “Last updated” date.

If changes are material, we may provide additional notice where appropriate.

Contact us

If you have questions about this Privacy Notice or wish to exercise applicable rights, contact us at:

Football Around Me Ltd. d/b/a EasyCoach

Email: [email protected]

Website: https://www.easycoach.club

Address: Shoken 32 St., Tel Aviv, Israel

If you are in a jurisdiction that gives you the right to complain to a regulator or supervisory authority, you may also do so through the authority in your place of residence, work, or the place of the relevant alleged infringement.